How to Get Started on TikTok for Your Business

The popular TikTok social media app has been out less than a year, but it’s quickly gaining traction as an excellent social media marketing tool. In fact, it’s one of the fastest-growing apps in the world right now with over 500 million active users, so if you’re looking to expand your reach or just keep up with current trends, then TikTok might be worth considering for your business.


Learn how to use TikTok’s many features to your advantage as you grow your social media presence and expand your brand’s customer base! It’s time to get started with TikTok for your business!


Why Does Your Business Need It?

The growth of social media marketing is staggering, with most companies having some sort of social media presence. However, many businesses have yet to embrace other platforms in their marketing strategies, such as WhatsApp and Pinterest. If you’re looking to grow your business internationally, these are two that you should certainly consider getting familiar with and using for your small business. Both are growing rapidly, with millions of users joining each month.


What Is It?

TikTok, formerly known as Musical.ly, is a hugely popular social media app that lets users record 15 seconds to 3-minute videos with music added in. Most of its users are young people — think teens and college students — but plenty of adults use it too. If you’re just getting started with social media marketing or want a new platform for growing your following, look no further than TikTok.


Does Your Audience Use It?

To use any social media platform effectively, you need to know your audience’s habits. While many people use Facebook and Twitter every day, it is still rare to see someone share a link from TikTok—despite its popularity with young people. This can mean that businesses that want to reach a young audience would be wise to invest in creating more content here. If your audience isn’t using TikTok, they are likely using one of the other major social media sites, so there’s no need to feel disheartened if it doesn’t seem relevant right now.


Collaborating With Influencers

Working with influencers can be very advantageous for brands. Influencers have an organic following (made up of their fans, followers, subscribers), which means that these people are far more likely to engage with a sponsored post than they would be with one placed within a traditional advertisement. When choosing influencers, it’s important to remember that every brand will have different values and targets when choosing how much money they’re willing to spend and where they feel it’s most effective.