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Importance of Marketing for Start-Ups

Start and grow your company with a successful marketing campaign.

The importance of marketing starts with its ability to enhance your company's reputation. Marketing allows people to know who you are and what you do. Many potential customers want to research companies they're interested in, and this research is done largely through the internet. Some people may not fully trust a company when they don't know anything about it. But if you've clearly communicated your values and established your credibility through marketing and branding, the customer will have a good idea about who you are as a company and what you can offer them.

There's more than just an improvement in your company's reputation though; marketing also helps to gain and retain customers. By introducing customers to new ideas, fresh brands or even contests or giveaways, there's a chance that some customers will stay loyal to your company just because of those experiences. And then there's branding, which is another huge reason why it matters so much that entrepreneurs start their marketing off with the right branding. Without proper branding, potential customers might not recognize that your business even exists in the first place! So how do startups start their marketing off on the right foot?

Branding Is The Key To Being Recognized

Establish Your Brand

It's not too early to start thinking about branding because it is one of the most important decisions for any company! Think of branding as your business's identity. What do you want people to think of or feel when looking at your business's product(s)? Brand identity is the collection of colors, images, tone of voice, and other elements that are initially viewed by potential customers.

Build Relationships Through Branding

Let's face it. Today's consumers see hundreds of ads a day and trying to make your brand stand out from millions of other business can be challenging. Today's consumers now rely heavily on brand identity. Does that brand relate to them in some way or does it make them feel something when they see it? If not, you either don't have branding or not very good branding.

By establishing branding early on, it allows for your business to start off on the right foot. Clear messaging to your target demographic that resonates with them in some way, leads you to building relationships with your audience.

Let's take Lululemon for example, their brand identity is not just an athletic and athleisure wear retailer. Lulumeon has successfully protrayed itself as a holistic lifestyle that promotes wellness for all its consumers. They have gained millions of loyal customers that not only buy their products, but believe they are part of a certain lifestyle and keep coming back for more.

Brand Guide

A branding guide serves as a manual for internal employees and external vendors to make sure that your branding is consistent and never misconstrued. Brand guides are helpful for your website developers, social media team, and print designers to keep your online and off-line branding consistent.

So, how do you get a brand guide? Easy! Do your research on reputable marketing companies that have previous experience creating brand guides for start-up businesses. Gluth Marketing has successfully created brand guides for a variety of start-up business ranging including e-commerce, automotive, and tech industries.

Need a brand guide? No worries! We will create a comprehensive brand guide that aligns with your business goals, objectives, and target audience.

Start-Up Business Marketing Strategy

Starting With The Basics

So, you now have a brand guide - exciting! However, this is only the beginning. In the digital age, your online presence is not a question of whether you should or not - you NEED to have an online presence.

Website Development

You have big plans for your start-up business, but the process of building a website seems daunting. There are too many questions: What colors should I use? What font should I choose? What do I write in my page descriptions?

There are countless marketing agencies that offer to build a website for your start-up business but many of them focus on what the want, not on what you need.

Worse yet, some build websites that not only don't fit the needs of your company but also don't look good. The design might be questionable or the layout might confuse visitors — making it difficult for potential customers to stay on your site.

Wouldn't it be great if there was a way to get a website built that meets ALL your company's needs, while staying true to your brand guide? Imagine never having to worry about what the design should look like because you're told exactly how you want it to look when designing one for yourself? That would be phenomenal! But guess what? The future is here and creating an absolutely stunning website for your company has never been easier. Give us a call today and we will create an absolutely beautiful, high converting site from scratch using custom designs and ideas that YOU select every step of the way!

SEO Strategy For Start-Ups

The fight for consumer attention has never been more cutthroat than it is today. Companies large and small are fighting for their share of customers online, but because there are so many competitors in your niche, you may feel like you're running a race without any finish line in sight.

Even if your marketing strategy includes multiple avenues (advertising through various platforms, social media posts, emails, etc), it can still be a challenge to stand out from the other companies vying for the same audience and offers.

How will you know if an SEO strategy will work or not? It seems like too much of a gamble to invest your time and money in something that might not work, or worse: not being able to find out whether it works or not because reporting and tracking was not set up.

Don't let yourself fall prey to one of these problems! For small start-ups or young businesses on a tight budget, worry no more! By implementing a thorough SEO strategy from our team of experts, you'll be on the fast track to an enhanced online presence in no time. Trust us when we say that this is one investment that won't fail!

Social Media Presence

Social media is key to generating business growth and sales. In the last 10 years, the power of social media has grown tremendously. Different social media platforms enable you to reach out to new audiences who are eager for what you have to offer. So how many people are on social media? And is social media worth investing in? There are 4.59 billion social media users worldwide according to Statista. With that many people online engaging on social media platforms, "78% of consumers are willing to buy from a company after having a positive experience...on social media" according to Sprout Social making it essential for your start-up to invest in.

So, which social media platforms are best for start-up companies? Talk to our social media team for a free consultation!

Which Social Media Do You Think Is Best For B2C Businesses?

  • Facebook

  • Instagram

  • TikTok

  • Twitter


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