Ideal Roofing & Construction
Our client, Ideal Roofing & Construction, is a commercial roofing company and is apart of the Amish community. They wanted to modernize their marketing efforts and sought to enhance their visibility in the commercial roofing market; therefore turned to us for our expertise in digital marketing and advertising.
Before collaborating with Gluth Marketing, Ideal Roofing & Construction's marketing was restricted to conventional methods which no longer catered to the ever-growing online audience. Our primary task was to develop and implement an innovative marketing strategy that could attract more commercial roofing projects, drive online engagement, and establish a solid online presence.
We delivered branding, website design & development, and Google Ads management.
Website Design & Development
We transformed Ideal Roofing & Construction's initial non-existent online presence to a digital professional display of their services.
By combining our expertise with their expertise, we created a website that not only showcases their services, but also serves as a welcoming user experience for potential customers.
SEO Implementation
We incorporated SEO landing pages and blog posts to improve organic Google search rankings and enhance reader understanding of commercial roofing services. These pages feature geo-targeted keywords, as well as short and long phrases, to optimize visibility and provide valuable information to users.
Google Ads Management
We expanded Ideal Roofing's reach to potential customers through setting up and managing a geo-targeted Google Ad campaign. Our team researched and implemented short-tail and long-tail keywords to target low-funnel leads.