Dealflow is a new automotive solution designed to eliminate obstacles, increase time efficiency, reduce fraud, and eliminate errors within the entire sales process. Dealflow is being designed to be the quintessential automotive solution for dealerships; its features include seamless integration with any CRM, identity verification, the ability to complete a sale remotely, and more.
We delivered a go-to-market strategy, branding, website design & development, UX app design assistance, and Digital Dealer event marketing.
Go-To Market Strategy
Since Dealflow was a new automotive product that hadn't hit the market yet, they needed a go-to-market strategy. We devised a thoughtful, actionable, and effective go-to-market plan through careful planning and research. We delivered an in-depth blueprint that clearly laid out action items in a realistic timeline of three months.
We crafted a robust and cohesive brand guide that resonated with the automotive industry, conveying trust to consumers. Within the brand guidelines we created a primary logo and complementary logos to be used for a variety of print and digital applications. The brand color choices were based on a combination of color psychology and desired brand personality to subconsciously appeal to customers. We also included typography, brand positioning, core values, and buyer persona guidelines.
The Dealflow brand guide was designed to clearly communicate the look and feel of the company's brand, while also making it easily recognizable to their target audience.
Website Design & Developmemt
After establishing brand guidelines, we shifted our focus to building a professional and aesthetically pleasing Wordpress website that would covert vistors to buyers. We began designing and developing with the user journey in mind. We highlighted the key product features and integrated Dealflow's brand colors, typography, and messaging throughout.
UX App Design
We worked alongside the product and development teams to improve Dealflow's UX app design. We assisted with increasing the ease of usability, functionality, and accessibility to make it a more engaging and seamless experience.
Dealflow wanted to add an AI chat feature, so we created extensive flowcharts for each stage of the sales process to aid the AI chat developers.
Digital Dealer Event Marketing
Attending Digital Dealer's 2021 conference in Las Vegas was a part of our go-to-market strategy for Dealflow. Our team took the lead on planning, organizing, and executing of the booth design and marketing materials. We assisted the sales team by creating a timeline, map, and key events of the trade show in a powerpoint. To ensure a smooth experience, we attended Digital Dealer and handled any requests the sales team had.